Instel promotes digitisation of the point of sale, promoting high-value experiences for customer

Market situation

The paradigm shift generated by COVID has accelerated and made consumer purchasing habits evolve towards a scenario where integrating technology plays a key role in the development of the retail sector.

The symbiosis between physical and digital stores, the transformation of the point of sale to generate differentiated experiences for customers and implementing artificial intelligence to improve processes offer a great business opportunity.

Sector challenges

Increase profitability and security

Video solutions in the retail sector have been and are a great ally for improving customer and employee security, as well as preventing losses. However, in order to optimise security and maximise point-of-sale management, the industry must evolve towards integrating intelligence into its network video systems.

The digitisation of physical spaces offers a golden opportunity to connect and retain customers. The use of technologies that favour a unique and personalised shopping experience should be promoted.

Contact with the customer must be agile and fluid. Retailers must promote simple and integrated interactions that enable effective customer management through any channel.

In a sector with highly variable shifts and distributed centres, correct schedule management is a highly sensitive element. Tools that facilitate personnel management and encourage worker productivity should be favoured.

Leader in the sector

Case studies


The use of AI applied to network video opens the door to optimising the point of sale, increasing revenue, maximising performance and reducing costs.

Biometric identification payment systems help to increase consumption moments and sales, reinforcing competitiveness.

Location services and contextual assistance can generate high-value experiences that foster loyalty.

The use of contact centres and unified communications generate connected and unique experiences for customers at all times.

Time control systems favour simple, centralised and integrated management that helps to improve efficiency in HR administration.

Situación del mercado

La transformación digital sitúa al turista en el centro de cualquier estrategia empresarial. El sector se encuentra frente a un cliente hiperconectado y exigente que demanda una experiencia de alto valor.
Con el objetivo de cumplir dichas expectativas digitales y hacer frente a una gestión más eficiente, competitiva y resiliente del negocio, el sector turístico debe invertir en automatizar procesos y mejorar la experiencia del usuario.

Contact with our sales team