The paradigm shift generated by COVID has accelerated and made consumer purchasing habits evolve towards a scenario where integrating technology plays a key role in the development of the retail sector.
The symbiosis between physical and digital stores, the transformation of the point of sale to generate differentiated experiences for customers and implementing artificial intelligence to improve processes offer a great business opportunity.
Increase profitability and security
Video solutions in the retail sector have been and are a great ally for improving customer and employee security, as well as preventing losses. However, in order to optimise security and maximise point-of-sale management, the industry must evolve towards integrating intelligence into its network video systems.
Improve the user experience
The digitisation of physical spaces offers a golden opportunity to connect and retain customers. The use of technologies that favour a unique and personalised shopping experience should be promoted.
Promote omni-channel environments
Contact with the customer must be agile and fluid. Retailers must promote simple and integrated interactions that enable effective customer management through any channel.
Optimise employee management
In a sector with highly variable shifts and distributed centres, correct schedule management is a highly sensitive element. Tools that facilitate personnel management and encourage worker productivity should be favoured.
Leader in the sector
The use of AI applied to network video opens the door to optimising the point of sale, increasing revenue, maximising performance and reducing costs.
Biometric identification payment systems help to increase consumption moments and sales, reinforcing competitiveness.
Location services and contextual assistance can generate high-value experiences that foster loyalty.
The use of contact centres and unified communications generate connected and unique experiences for customers at all times.
Time control systems favour simple, centralised and integrated management that helps to improve efficiency in HR administration.
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