The future of corporate communications

According to various publications, the definition of unified communications is commonly used by information technology providers to designate the integration of “telephone services, unified messaging (the same inbox for email, voicemail and fax), messaging corporate snapshot, web conferencing, and user availability status in a single and innovative interface easy to use for collaborators and the staff who manage and maintain the infrastructure.

In this 2020, which has been so far a real challenge for society as a whole, unified communications have been key in maintaining many jobs, making it possible for teams to collaborate remotely by covering all the communication needs of employees and employers, anywhere and from any device.

At INSTEL, as specialists in the implementation and maintenance of unified communications solutions in the company, we prepare this guide with the aim to answer the most frequent asked questions about this type of tool.

What is the meaning of unified communication?

We can define unified communications as an integrated communication system designed to optimize business processes. This concept of unified communication is not limited to a single product or service, but encompasses different solutions, including messaging (email, instant messaging, voice and video), telephony, conference, presence status (telephone and online), status of devices, and the sharing and collaborative use of information, which are grouped together in a single user interface.

To whom is unified communication addressed?

To companies seeking to be competitive in an uncertain environment like the one we are currently living, in which they need flexibility to be able to offer their products and services in an agile and profitable way.

Advances in society mean that face-to-face work in the office has less and less importance in the most disruptive companies, in which they seek to attract talent, besides other subjects, with the possibility of working from home, from branches in other countries or even from the client’s offices. These dynamic environments demand communication solutions adaptable to variable needs.

Why use a unified communication solution?

To answer this question, from INSTEL we would like to highlight the following advantages of using unified communications in the company:

From the point of view of the person in charge / manager / director:

  • Team management
    • Easy check of members’ access and activity reports.
  • Productivity increase
    • Presence status, along with the unified messaging and the use of VoIP telephony optimize processes that lead to a saving of the time dedicated to each, improving the efficiency and therefore the productivity of the equipment.
  • Improved customer service:
    • Integration with desktop applications for companies, such as Microsoft Office and tools such as intercom entry systems, IP cameras and web applications, provide us with the necessary tools to improve customer service.

But also from the worker’s point of view

  • Optimization:
    • More fluid communication between teams, departments, external personnel and clients.
  • Mobility:
    • Possibility of working remotely with the same benefits that you would have in your physical workplace, taking advantage of DECT and IP technologies

Are unified communications also for SMEs?

ABSOLUTELY. As we previously mentioned, unified communications improve productivity and encourage companie’s savings by integrating different platforms. A significant reduction in costs for an SME means that its competitiveness will improve.

Trends and future

From INSTEL we see the evidence that unified communications are the path to be taken by those companies, whatever their size, looking to optimize their business processes.

These latest months have shown us how society as a whole and the labor force in particular, demand solutions in which their mobility is guaranteed. Thanks to the integration of communications, companies have valid tools to communicate effectively, anytime, anywhere.

As well-known specialists in telecommunications solutions with almost 50 years of experience in this market, at INSTEL we can advise you on the different options currently available, so you can choose the one that best suits the needs of your business or create an ad-hoc solution.

Contact INSTEL and find out how unified communications can boost your company’s productivity.